There may be many things not to like about Facebook, however if you

are considering making an impact online then it makes sense to take a

look at the numbers. I was never great at data-crunching, but when the

numbers add up, it just makes good sense to pay close attention. It

cannot be spelled out more clearly; increased growth depends on a

higher-volume of traffic of interested folks who are willing and able

adopters.

Facebook is the second most visited Web site after Google. Average users

spend about an hour there daily. With somewhere between 400 and 500 million

active users, Facebook easily has over 20 percent of everyone on the Internet

and is growing faster than your savings at somewhere near 5 percent each month.

Facebook is more than big. It’s a “platform for people to get more out of their lives,”

a “technological powerhouse with unprecedented influence across modern life” and an

“entirely new form of communication.” ~ David Kirkpatrick

If you’re going fishing and want to catch more fish, is it not wise to put

your net or hook down where the fish are? Ok! I know people aren’t fish,

but marketing is much like a net or web. How you find your potential

people is mostly strategy and how you treat your newfound friends is

where the love comes in.

You may want to consider how your participation in Facebook might

effect your ability to reach more people with the message you are hungry

to deliver to a needy world. Hang your shingle, pass out your business

card, communicate your purpose, but consider the foibles of becoming

visible to the masses. Always pay attention to the continuing saga of user

privacy as it will forever evolve as Facebook continues to amass considerable

amounts of data on its users.

Know your intention and play according to the rules of social media, and

respect one another. You can build worthwhile friendships and business

relationships which can continue to increase your opportunities for the

successes you’re seeking.